Market Mapping

Market Mapping is the analysis of a market, especially competitors, and the employment status of key people who work in it. This helps create an idea of the level of skill and talent competitors have which can help ensure your business is better prepared for recruitment and attracting the best candidates. Market Mapping gives you a comprehensive, intelligence-based picture of talent availability in your business, including applicants who aren’t actively looking for new jobs. The database isn’t just about skill-based measures; it also considers the personality types of potential hires and how well they’ll fit into your company’s culture. It is particularly useful for businesses entering new markets which wanting to understand the location of potential recruits and the level of executives and technical specialists they need. This process allows businesses to have a very good understanding of potential recruits allowing changes in strategy to be implement ideas much more efficiently.

Market Mapping

Benefits of Market Mapping

Clarify the requirements of your business, find the most suited candidates in the market for those positions.

Create candidate profiles for your organisation based on the actions of competitors in the market.

To understand your market strategies and how the market is driving growth

Understand the incentives used to attract top talent.

Set realistic and achievable standards and benchmarks based on the market.

Identify all the potential hires for a specific role